ASK telemarketing in Montgomery, Alabama outgrew its original facility in mid-2016. Wanting to re-invest in the city and re-purpose an empty building, owner Rick Burley found the potential new headquarters sitting empty just two blocks down the road. The catch? The building had been a bowling center. Undaunted at what might look like a 7-10 split, Burley and his family put their heads down and orchestrated a transformation — in less than 6 months — that resulted in a perfect 300 game.
In January 2017, Burley signed paperwork to purchase the building, and he set being operational by early June as a target. With the tight time line, he was not interested in spending several weeks researching and awaiting furniture RFPs, so he contacted three manufacturers whom he had seen at trade shows and whom others had recommended as quality options. Burley was looking for a partner who could be trusted to thoughtfully map out what the entire facility would need — including reception stations, a break room, training rooms, supervisor stations, administrative offices, a 368-seat call floor, and cable management of the computer network, phones, and power in the large open call center. Provided with the building’s floor plan and the directive to outfit every room the best way possible without a “race to the bottom” on price over quality, Interior Concepts zeroed in for a strike.
Interior Concepts aimed to throw a “snow plow” and clear all the pins with intuitive design, a cohesive aesthetic, and a value proposition backed by quality products. Burley was wholly impressed by the comprehensive plan presented in renderings and a 3D fly-through of all the furniture in ASK’s actual spaces and contracted in March for the furniture to be delivered and ready for the June move-in. Beyond liking what he saw, Burley also felt a connection working hand-in-hand with a fellow family-owned business that treated him like a partner, not just a project.
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